Replaces · Your admissions CRM

Your admissions CRM doesn't know what a chart is.

It captures the enquiry well. Then someone types everything it captured into the EHR a second time, and the two records begin drifting apart from that moment.

See what it costs

Keep the funnel, lose the boundary. The intake form becomes the chart.

The real invoice

What it costs, including the parts that never appear on one.

Unisona Health replaces a standalone admissions CRM with an embeddable pre-screening form that feeds a lead queue inside the EHR. Eligibility runs from the lead, referral source follows the patient, and one click turns the inquiry into the chart, so contact and insurance details are captured once instead of typed twice.

The subscription is the visible line. Everything marked hidden below is paid in staff hours or in revenue that quietly never arrives.

What an admissions CRM actually costs12-person practice, illustrative
SubscriptionA dedicated admissions CRM, or seats on a general-purpose one.
$180–400 / mo
Re-entering lead dataEvery admitted patient entered twice — contact, insurance, referral source.
~8 hrs / mo
Member IDs typed twiceOne transposed digit denies a month of claims and is traced back weeks later.
1–2 claims / mo
Verifying benefits after the callEligibility runs once the lead is already in the EHR, so the first conversation happens blind.
Lost admissions
Referral attribution lostSource lives in the CRM and does not follow the patient, so nobody can prove which relationships work.
Unknown
True monthly cost$180–400 plus most of a day a week

Illustrative. Subscription ranges are typical rather than quoted, and the hour estimates come from the programs we built this with. Your numbers will differ — the point is which lines are on the invoice and which are not.

Where it breaks

Four seams, all of them at the same boundary.

The double record

The same person exists as a lead and as a patient, with two owners and no agreement about which is current.

Insurance captured twice

Carrier and member ID entered in the CRM, then re-entered in the chart, with no validation between them.

No eligibility from the lead

Benefits cannot be checked until the record has crossed into the EHR, which is usually after the call.

Attribution stops at the boundary

Referral source rarely survives the handoff, so admissions reporting is anecdote.

What a CRM does well

Pipeline visibility, follow-up sequences and lead ownership are genuinely useful, and a general-purpose CRM does them better than most EHRs. The problem is not the tool. It is that a behavioral health enquiry ends as a patient record, and the CRM has no way to become one.

Switching

What moving actually involves.

No implementation fee on Solo or Group Practice. Larger migrations with historical data are quoted separately.

Export your leads

Standard CSV export from any CRM, with your field names intact.

Step 1
Map the fields once

Contact, insurance, referral source and level of care sought map to the intake form.

Step 2
Embed the new form

Swap the form on your website. New enquiries land in the queue immediately.

Step 3
Run both for two weeks

Keep the old pipeline visible until your team trusts the new queue.

Step 4

The cost is the boundary, not the licence

A CRM subscription is a few hundred dollars. The re-entry, the transposed member IDs and the lost attribution cost considerably more, and none of them appear on an invoice.

Bring your current stack to a walkthrough and we will go through it line by line, including the ones we cannot replace.

1invoice, one login

Questions

Common questions.

Can an EHR replace our admissions CRM?

Yes, for the part of the funnel that ends in a patient record. The embeddable pre-screening form posts inquiries into a lead queue with source and timestamp, and one click converts a lead into a patient record with the data intact. The lead and the patient are the same record, so the two can never drift apart.

How do we move our leads out of our current CRM?

Export them as a standard CSV, which any CRM can produce with your field names intact. Contact, insurance, referral source and level of care sought are mapped to the intake form once, the new form replaces the one on your website, and you run both pipelines for two weeks until your team trusts the new queue.

Can we check insurance eligibility before a patient is admitted?

Yes. Real-time eligibility runs from the lead itself, so benefits are known during the first conversation rather than after the record crosses into an EHR. It returns behavioral health benefits, including the deductible, copay, coinsurance and whether the level of care needs prior authorization.

Does referral source attribution carry through to admission?

Yes. Referral source is recorded on the inquiry and stays on the record when the lead becomes a patient, so you can report which relationships actually produce admissions. In a separate CRM that field rarely survives the handoff into the EHR, which is why admissions reporting so often becomes anecdote.

What does a CRM do better than an EHR?

Pipeline visibility, follow-up sequences and lead ownership. A general-purpose CRM does those well, and better than most EHRs. The problem is the boundary: a behavioral health inquiry ends as a patient record, a CRM has no way to become one, and so everything it captured has to be typed again.

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